We buy luxury watches

Sell your luxury watch

Free valuation, immediate payment, complete confidentiality.

Valuation within 24 hours
  • Secure, immediate payment Cash or bank transfer, right after acceptance.
  • Expert valuation A professional dealer assesses your watch.
  • Complete discretion Your data and photos are handled confidentially.
  • Transparent offers We explain how we arrive at the price we offer.
The process

Three steps, no obligation

  1. 01

    Send your photos

    Message us on WhatsApp with a few photos of the dial, the case and the documents, if you have them.

  2. 02

    Get your offer

    Our team reviews the details and comes back to you with a clear purchase offer, no surprises.

  3. 03

    Immediate payment

    If you accept the offer, payment is made straight away — in person at our office or by bank transfer.

Brands we buy

We buy high-end watches from the most sought-after brands, including:

  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • Omega
  • Cartier
  • Vacheron Constantin
  • Jaeger-LeCoultre
  • IWC
  • Panerai
  • Breitling
  • Tudor
  • Richard Mille

Your brand isn't on the list? Get in touch anyway: we also consider other fine watchmaking brands.

Frequently asked questions

How does payment work?

Once you accept our offer, you can choose between cash payment at our office in Lugano or an immediate bank transfer.

How long does it take to get a valuation?

We usually reply within 24 business hours of your WhatsApp message, often sooner.

Can I sell if I live in Italy or elsewhere abroad?

Yes. We regularly buy from private sellers based in Italy and other countries: we'll agree together on the safest delivery and payment arrangements for you.

Do I need the box and papers?

No, we also consider watches without box or documents: having them can positively affect the price, but they aren't a requirement.

Ready to find out what your watch is worth?

Request a free, no-obligation valuation today.