Sell your luxury watch
Free valuation, immediate payment, complete confidentiality.
- Secure, immediate payment Cash or bank transfer, right after acceptance.
- Expert valuation A professional dealer assesses your watch.
- Complete discretion Your data and photos are handled confidentially.
- Transparent offers We explain how we arrive at the price we offer.
Three steps, no obligation
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01
Send your photos
Message us on WhatsApp with a few photos of the dial, the case and the documents, if you have them.
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02
Get your offer
Our team reviews the details and comes back to you with a clear purchase offer, no surprises.
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03
Immediate payment
If you accept the offer, payment is made straight away — in person at our office or by bank transfer.
Brands we buy
We buy high-end watches from the most sought-after brands, including:
- Rolex
- Patek Philippe
- Audemars Piguet
- Omega
- Cartier
- Vacheron Constantin
- Jaeger-LeCoultre
- IWC
- Panerai
- Breitling
- Tudor
- Richard Mille
Your brand isn't on the list? Get in touch anyway: we also consider other fine watchmaking brands.
Frequently asked questions
How does payment work?
Once you accept our offer, you can choose between cash payment at our office in Lugano or an immediate bank transfer.
How long does it take to get a valuation?
We usually reply within 24 business hours of your WhatsApp message, often sooner.
Can I sell if I live in Italy or elsewhere abroad?
Yes. We regularly buy from private sellers based in Italy and other countries: we'll agree together on the safest delivery and payment arrangements for you.
Do I need the box and papers?
No, we also consider watches without box or documents: having them can positively affect the price, but they aren't a requirement.
Ready to find out what your watch is worth?
Request a free, no-obligation valuation today.