Sell your luxury watch

Turn your watch into value.

Free valuation, immediate payment and complete confidentiality. A simple, secure and professional process for selling your luxury watch.

Close-up of a rose gold Audemars Piguet Royal Oak with an open-worked dial showing the movement
  • Valuation
    within 24 hours
  • Secure,
    immediate payment
  • Complete
    discretion

Brands we buy

The brands mentioned belong to their respective owners. ELICANDRA sa is not affiliated with the Maisons.

Close-up of the white dial of a rose gold luxury watch, with hands, date and moon phase
Our clients' reviews
on Google
5/5 ★★★★★ 36 Google reviews
How it works

A simple and secure process.

Learn more
  1. 1

    Send us details

    Photos and information about your watch.

  2. 2

    Get your valuation

    A professional dealer assesses your watch.

  3. 3

    Accept our offer

    No obligation.

  4. 4

    Get paid immediately

    Via bank transfer or cash after acceptance.

Blue ceramic Audemars Piguet Royal Oak perpetual calendar watch with moon phase, resting on dark cloth
A story of passion

For years we have specialised in high-end watches, with the same passion with which they were created.

In depth

Selling guides

We come to you: how buying throughout Switzerland works

We travel all over Switzerland: we agree on the place together, for example at your bank, or we meet at our showroom in Lugano by appointment. We check the watch on the spot and payment is immediate on handover.
Read the full guide →

How to sell a Rolex in Switzerland

Where to find your Rolex's reference number and which photos to send to receive a clear offer. The decision is always yours.
Read the full guide →

How much is my watch worth: how we value it

There is no single price for a model: we look at the reference, condition, year, original parts and the current market. We explain how our offer comes about.
Read the full guide →

Selling a watch: the warranty card is essential, the box is not

The warranty card is essential, the box is not: with the warranty card and without the box the watch can still be valued. Here we explain why and what to prepare.
Read the full guide →

We buy luxury watches throughout Switzerland

We are a dealer with a showroom in Lugano and buy from private sellers throughout Switzerland, directly, with no intermediaries. Here you find the brands we buy and how it works.
Read the full guide →

Payment: bank transfer or cash, with receipt

When you accept the offer, payment is immediate, on handover: in cash or by instant bank transfer, as you prefer. We ask for an ID document and issue the receipt, which can also be signed remotely.
Read the full guide →

Ready to find out what your watch is worth?

Request a free, no-obligation valuation today.

Request your valuation on WhatsApp
Before you write to us

Is your watch one we buy?

Only certain brands, with box and warranty card.

Do you have the box and warranty card?