How much is my watch worth: how we value it
There is no single price for a model: two watches with the same reference can be worth different amounts. Here is what we look at, in order of importance.
What we look at
- Brand, model and reference. This is the starting point: the reference identifies the exact version (material, dial, movement).
- Condition. Signs of wear on case and bracelet, crystal, original dial and hands. We also value polished watches; a watch that has never been polished, with the case edges still sharp, is a plus.
- Year of production. It comes from the serial number. Within the same reference, more recent, almost-new pieces are worth more.
- Box and papers. A "full set" (box and papers) can raise the price; not having them is no reason not to sell.
- Original parts and servicing. Original dial, bezel and bracelet, and a recent service, all count.
- The current market. Prices of the most sought-after models move: our offer reflects what sells today, not old price lists.
How our offer arrives
We look at the photos and details you send, then give you a clear offer and explain how it is reached. If the watch differs from the photos, we look at it together in person before concluding.
Frequently asked questions
How much does the valuation cost?
Nothing: it is free and non-binding.
Do you value a polished watch too?
Yes. A watch that has never been polished is a plus, but we also value polished ones.
How long does it take to get a reply?
We usually reply within 24 working hours.
More guides
How to sell a Rolex in Switzerland
The steps, from photos to offer, to sell your Rolex to a professional dealer.
Read the guide →Selling a watch without box and papers
Box and papers are not a requirement: what changes in the price and what to bring.
Read the guide →We buy luxury watches in Lugano and Ticino
Who we are, which brands we buy and where we meet.
Read the guide →Payment: bank transfer or cash, with receipt
Cash or instant bank transfer, ID document and receipt.
Read the guide →
Request a valuation: message us on WhatsApp at +41 78 327 92 45 or fill in the form; we usually reply within 24 working hours.